Communications and PR

PUBLIC RELATIONS

Over the course of 2024, we tailored our approach to the Mexican market by adapting content to local culture. Through our leverage with top-tier media and opinion leaders, we increased our brands credibility
and visibility, while enhancing their reach with targeted communities. Additionally, aligning our communications and campaigns with Mexican holidays and major events, we maximize consumer’s engagement reflected in travelers growth throughout the year.

CASOS DE ÉXITO

LOS ANGELES TOURISM & CONVENTION BOARD

Objectives:

Strengthen the positioning of LA as the ideal choice for Mexican travelers due to its great diversity and constant evolution.

Communicate LA\\\'s diverse and extensive tourism offer, encouraging visitors to explore the different districts of the city.

Strategy:

To achieve this objective, we focused on two key pillars:

  • Dissemination of press releases and editorial content to key media outlets in the lifestyle, travel, gastronomy, and tourism industries (B2B/B2C).
  • Development of destination experiences with opinion leaders and editors from major lifestyle and tourism media in Mexico.

Results:

  • Over 562 print + digital publications.
  • A return on investment (ROI) in advertising value of 1.5 million.
  • A total audience reach of over 2 billion

EMPIRE STATE BUILDING

Objective:

Strengthen the positioning of the ESB as a must-see attraction in New York City for all audiences through its various initiatives and activities./p>

Strategy:

To achieve this objective, we focused on two key pillars:

  • Dissemination of press releases and editorial content to key media outlets in the lifestyle, travel, and tourism industries (B2B/B2C).
  • Development of experiences at the attraction with opinion leaders and editors from major lifestyle and tourism media in Mexico.

Results:

  • Over 2,000 mentions and print + digital publications.
  • A return on investment (ROI) in advertising value of 32.51 million.
  • A total audience reach of over 270 billion.

ROADTRIP WITH AVIS MEXICO

Avis Mexico is the leading car rental company in Mexico. Through collaborations with content creators and influencers, the use of car rentals is promoted, highlighting the ease and advantages of traveling with an Avis car.

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