Sports tourism is no longer about traveling to watch a game. It's about belonging.
It’s an experience that blends adrenaline, hospitality, and lifestyle.
From Formula 1 circuits in Monaco, Las Vegas, and Mexico City to VIP suites at the US Open or world-class golf courses in Mayakoba and Punta Mita, sports have become a stage where luxury is lived collectively.
High-net-worth travelers aren’t just looking to attend; they want to be part of the moment—whether from a champagne-filled suite, a yacht along the track, or a curated experience designed by brands that understand the emotion behind the event.
At BrandsTravel, we’ve observed how visionary destinations and hotels are leveraging this phenomenon to position themselves not only as hosts of major competitions, but as platforms for cultural connection, global networking, and sophistication.
Sports tourism is the new experiential luxury. Its true value lies in crafting moments that feel as exclusive as the access they offer.
