Learning from Leaders, Growing with Purpose

Iñigo Fernández
11-09-2025

In today’s tourism and hospitality industry, where innovation is no longer optional but essential, I had the opportunity to immerse myself in an experience that redefined my professional outlook: my time at BrandsTravel. It was more than an internship; it was a space where I learned to view business through a global and strategic lens, understanding how authentic connections between brands and people are built.


As a double degree student in Marketing and Sports Management, I have always sought experiences that allow me to integrate creative vision with strategic management. At BrandsTravel, I found that balance: an environment where every decision is guided by excellence, but also by the belief that genuine storytelling can create a lasting impact on people’s lives.


What I value most about this journey is how it allowed me to learn directly from internationally minded leaders. Observing the way they think, how they make decisions, and how they turn ideas into global projects equipped me with tools I can now apply to any professional challenge from shaping brand strategies to designing memorable experiences across diverse markets.


This learning is not limited to the present. My goal is to project it into the future, applying it at the crossroads of tourism, marketing, and sports. I am convinced that the formation I received at BrandsTravel did more than prepare me to take part in the conversation, it prepared me to actively contribute to the changes the industry needs.


Ultimately, BrandsTravel taught me that true luxury is not found in material things, but in the ability to create memories that endure. That vision is what I want to carry with me into every project and every team I join.

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