strategy
We help you create purposeful brands and campaigns to connect and generate conversation. As a result of the branding we do, the stories we create and the strategies we develop, we help generate conversation and human connection between a brand and its guests.
We create strategies oriented to the consumer and B2B channels, intuitively organized, optimized to scale appropriately according to the context and the moment when they are in the purchase process and the desired result. Integrating at every moment of planning a trip the different tools of:
Marketing communications, whether using traditional or digital media, prepares the consumer for the sale by moving buyers through the purchase funnel.
That is, we cannot expect prospective buyers to purchase upon first exposure to our brand or product; we have to help them become ready to buy by attracting their attention, facilitating their understanding of SERVICES STRATEGY product benefits, shaping positive attitudes and preferences for our brand, and ultimately motivating their purchase behavior. In other words, an effective marketing-communications strategy integrates traditional and digital media based on the AIDA model.
The marketing-communications approach (media selection and message) to each of these stages will vary, and as you will see, there is more to this than just incentivizing the sale.