We Blur the Lines Between Content and Advertising

All over the world, interest and passion for travel is up. People are expressing a deeper appreciation for their experiences and possible destinations. The definition of travel continues to expand, inviting more and more of us into adventures, movement and exploration. Travel also remains a powerful source of inspiration. In new adventures, it’s hospitality that unites us, bringing us together across families, cities and nations.

Our passion for fueling hospitality driven brands con tinues to enrich our journey as a growth company. We serve brands worldwide with industry- leading innovative strategies, driving growth and competitive separation. In the end, as we look ahead, we are confident and excited. We remain focused on extending our expertise and driving long-term growth.
The potential we feel motivates us, and we’re eager to show what we can do next.

The lines between content and advertising are no longer clear. Today, brands have their own capacity and potential to create and behave as media.
Brands become content creators in four dimensions of media: owned, paid, earned and shared.