Family Travel: Experiences and Adventures in Evolution

In a world where connectivity and shared experiences are more valuable than ever, family travel has taken on renewed relevance. The COVID-19 pandemic, four years ago, transformed the way families plan their vacations, towards an approach that is rather focused on flexibility and creating meaningful experiences.

Family vacations have evolved significantly in response to recent challenges and changes. Security, flexibility and customization are now fundamental aspects that guide decisions when planning their vacations. Tourism service providers that can adapt to these new demands will be better prepared to capture this important market segment and will notice the results. With a focus on innovation, sustainability and effective communication, the tourism sector can continue to provide memorable experiences that strengthen family ties and enrich people’s lives.

Current Trends in Family Travel

Focus on Safety and Health

Health and safety are now top priorities for families when planning their trips. Families look for destinations that offer health and safety both in the tourist infrastructure and in their public spaces, accessibility to health services and emergency medical care, accommodation options with good cleaning practices and activities that take children into account, including those who have special needs or disabilities. Natural destinations, such as national parks, winter resorts and uncrowded beaches, have rediscovered great popularity due to vacationers’ perception of friendlier surroundings. Furthermore, more aware of the health risks that a trip abroad can present, those who previously did not consider or did not carefully review the scope of their travel insurance are now more attentive.

Domestic and Short Range Travel

The uncertainty related to international travel restrictions in 2020 and 2021 has led many families to choose to explore their own country. This trend continued after the pandemic, taking into account that it allowed us to rediscover the ease and economy of resources that road trips or short flights mean. Weekend getaways to nearby destinations have become a prominent trend. These trips are not only more accessible in terms of logistics, but they also offer a sense of adventure and discovery without the complicated requirements of international travel, and allow children and young people to get closer to the history, cultures and geography of their own countries.