Instagram never stops innovating and adapting to digital content consumption trends. Recently, the platform has implemented significant changes to its formats and features, seeking to offer a more dynamic, customizable experience focused on originality.
These updates represent another step towards a platform focused on creativity, customization, and technology.
Longer Reels: up to 3 minutes
One of the most anticipated updates is the extension of Reels, which now allow a duration of up to 3 minutes. This opens up possibilities for creating deeper and more detailed content, without losing the characteristic dynamism of this format.
New vertical design for the feed
Instagram is betting on an important visual change: the feed adopts a continuous vertical design, leaving behind the traditional grid. This modification seeks to offer a more immersive experience for users.
Editing thumbnails and post-publication feed
It is now possible to edit the thumbnails of your posts and reorganize the feed even after uploading a post. This improves the ability to maintain a consistent aesthetic across each profile.

Prioritizing original content
Instagram’s algorithm now prioritizes original posts over those that are watermarked or recycled from other platforms. This reinforces the importance of creating unique content to stand out.
Reels in “test” mode
For those looking to experiment before committing, Instagram is introducing Reels in “test” mode. These will be visible only to non-followers and will provide impact metrics before deciding whether to publish them permanently.